Women Empowered

Logo Design | Branding | Graphic Design | Marketing Materials

1628 Ltd, a co-working space in Downtown Cincinnati, saw a need in their community for a platform to support women entrepreneurs and unite leaders in business to boost their economy. They launched Women Empowered (WE) as a sister company to their existing small business and wanted the new branding to compliment the logo design and brand guidelines of 1628 Ltd. We drew inspiration from Talbots and J. Crew to develop a brand identity that seamlessly brought together “classic” and “modern” in a refined logo design.

In the end, we developed a full brand style guide for Women Empowered including colors, typography, and logo use guidelines. By creating versatile design pieces, we were also able to adapt parts of the logomark into the graphic design stationary for all of their marketing materials to strengthen their branding for their new small business!