Escapade

Logo Design | Branding Concept | Graphic Design | Marketing Materials

Escapade wanted to shake up the outdoor industry and put women in the spotlight for all their adventures! Their main goal as a small business is to empower women to ‘Adventure Fearlessly” by creating an outdoor gear brand focused on building a community of women explorers.

They wanted their logo design to focus on highlighting their colorful outdoor gear line through bold graphic design and marketing materials. The final design used a feminine typeface to contrast with a bold tagline – creating a polarizing brand identity that sparked action to get out and explore the land, water and air.

 “Where would you go if nothing was holding you back?” -Escapade